Reason One
21 Case Studies
A Reason One Case Study
Lee Health, Florida's largest not-for-profit public health system, faced a disjointed and frustrating online experience for patients and internal teams due to a difficult-to-update website and fragmented third-party tools. They partnered with vendor Reason One to adopt a more sustainable path of incremental digital improvements instead of a costly full-scale redesign.
Reason One implemented a continuous improvement strategy, launching a new website on a modern CMS and then making quarterly, data-driven enhancements. This approach delivered significant results, including a 52% increase in Page 1 search rankings and over $2.5 million in new revenue from a feature that doubled urgent care appointments. The solution empowered internal teams and greatly improved the digital experience for patients.