Case Study: YoungDementia UK boosts digital fundraising with Reason Digital

YoungDementia UK plans for a 33% income drop with Reason Digital

YoungDementia UK, a national charity supporting those with young onset dementia, faced a predicted 33% drop in voluntary income. They partnered with Reason Digital to urgently maximize their digital fundraising potential through a dedicated digital fundraising sprint.

Reason Digital implemented a week-long, remote sprint that involved a diagnostic workshop, data analysis, user testing, and sector research. This process provided YoungDementia UK with immediate low-cost wins, a clear 12-month roadmap, and nine strategic recommendations. The vendor's work equipped the charity with greater expertise and a practical action plan to optimize donation journeys and empower supporters.

YoungDementia UK