Case Study: Turn2us reduces benefits application anxiety with Reason Digital’s Connect app

Turn2us reduces anxiety by 56% with Reason Digital

Turn2us, a national charity fighting poverty, faced the challenge of helping people claim welfare benefits they were entitled to. A complex system and associated stigma caused many to drop out of the application process, leaving billions in benefits unclaimed. They partnered with Reason Digital to create a solution.

Reason Digital developed an SMS-based peer support application called 'Connect' using Twilio. This allowed volunteers with lived experience to guide applicants via text message, requiring only a basic mobile phone. The solution led to a 56% decrease in user anxiety, a 126% improvement in personal financial situations, and an estimated £2,600 annual financial gain for successful users.

Turn2us