Case Study: Teenage Cancer Trust maximises marathon fundraising with Reason Digital

Teenage Cancer Trust drives 1,300 marathon applications in 2 months with Reason Digital

The Teenage Cancer Trust, a charity supporting teenagers with cancer, faced the challenge of maximizing donations as the official Charity of the Year for the 2018 London Marathon. Their goal was to raise a record-breaking amount from this significant opportunity. They partnered with Reason Digital to move beyond a simple static microsite and create a more ambitious digital fundraising solution.

Reason Digital developed an interactive fundraising coaching platform, "bealegend.org," instead of a traditional fitness-focused site. This Drupal-based platform guided runners through their fundraising journey with time-appropriate tasks, leaderboards, and motivational content to boost donations. The solution was highly successful, generating 1,300 applications to run for the charity within the first two months and significantly increasing the total funds raised.

Teenage Cancer Trust