Case Study: Electoral Reform Society inspires action with a rapid website redesign from Reason Digital

Electoral Reform Society launches a new website in 51 days with Reason Digital

The Electoral Reform Society, an organization campaigning for a fairer voting system, faced a challenge when a snap election called by Theresa May forced them to accelerate a planned website redesign. They partnered with Reason Digital to rapidly create a modern, engaging website that could handle a massive influx of traffic and inspire new visitors to take action through petitions and donations before the impending election day.

Reason Digital implemented a streamlined, phased solution by focusing the initial launch on content and user journeys most relevant to the election. They delivered a new brand identity and a simplified website architecture, which launched ahead of the election. This new site achieved a 3000% spike in website visits, successfully raising awareness and driving engagement for the Electoral Reform Society's cause.

Electoral Reform Society