Case Study: Children's University of Manchester achieves a modern, accessible brand identity with Reason Digital

Children's University of Manchester launches a modern responsive brand with Reason Digital

The Children's University of Manchester needed to overhaul its outdated brand identity, which was failing to engage young people and did not complement the University of Manchester's brand. They partnered with Reason Digital for a branding service to create a modern identity that was welcoming and accessible, particularly on digital devices.

Reason Digital developed a digital-first solution, creating a new brand with a bespoke, joyful typeface, a gentle color palette, and a responsive logo that adapts to different screen sizes. This ensured the new identity was effective across all devices and worked seamlessly with the university's existing online activities and brand guidelines. The result was a beautiful, accessible, and modern brand identity that successfully engages a wide range of audiences.

Children's University of Manchester