Case Study: Brook modernises c-card scheme access for young people with Reason Digital

Brook boosts C-card awareness beyond 38% with Reason Digital

Brook, a charity focused on sexual health outreach and relationships and sex education for young people, sought to revolutionize its outdated Condom Distribution Schemes (CDS). The challenge was that the original outlet-based model, which relied on physical locations like pharmacies, created inconsistent experiences, access hurdles, and a concerning lack of awareness, with only 38% of young people knowing about the free service.

Reason Digital conducted extensive research and recommended a full digital transformation of the CDS. The proposed solution included social media campaigns, online registration, digital C-cards, and discreet home delivery options to meet young people's needs for convenience and discretion. While the results of the implementation are pending, the collaboration provided Brook with a clear strategic path forward and a solid basis for funding applications to modernize the service.

Brook