Case Study: Alzheimer’s Research UK boosts fundraising and awareness with Reason Digital

Alzheimer’s Research UK boosts traffic 50% with Reason Digital

Alzheimer's Research UK, the leading dementia research charity, needed a new website to support a major rebrand and help reach ambitious new fundraising targets. They partnered with Reason Digital to design and build a site that would reflect the scope of their work and strengthen their position as a leading source of information and support.

Reason Digital implemented a new responsive website featuring a seamless donation journey, text giving for mobile users, and custom layouts for compelling stories. The solution included an events calendar, a fundraising section, and integrated Google Analytics to track campaign success. As a result, Reason Digital helped ARUK achieve a 50% increase in traffic, a 20% increase in average time on pages, and a 53% increase in resource downloads, significantly boosting donations and overall awareness.

Alzheimer’s Research UK