Case Study: Age UK reduces loneliness with Reason Digital's Telephone Friendship Service

Age UK scales Telephone Friendship to 4,200+ friendships with Reason Digital

Age UK, a charity dedicated to combating loneliness in older people, faced the challenge of scaling its manual Telephone Friendship Service. The existing process of matching and scheduling calls was difficult to grow to meet demand. They partnered with Reason Digital to automate the service while ensuring it remained safe and high-quality.

Reason Digital developed an innovative platform using Twilio’s API and a serverless architecture to automate call handling and matching, keeping phone numbers private for safety. The solution proved vital during the COVID-19 pandemic, allowing for more flexible calling. The service successfully matched over 4,200 older people with volunteer friends, significantly reducing isolation and winning multiple awards for its design and impact.

Age UK