Case Study: Zidan Management Group achieves centralized leasing success with Realync

Zidan Management Group eliminates in-person tours and boosts satisfaction 90% with Realync

Zidan Management Group, a multifamily property operator managing 22 communities, faced outdated processes and an industry slow to adopt new technology. To stay competitive and meet modern renter expectations for its new centralized leasing strategy, the Specialized Leasing Initiative, the company turned to Realync for its virtual tour and video communication platform.

Realync implemented its solution by first using its Realync Studios service to record initial property videos, then training Zidan's team to create their own content. This allowed the company to completely eliminate in-person guided tours at its pilot properties. The results included thousands of video views, increased leases, improved efficiency, and a 0% employee turnover rate for the initiative, with employee satisfaction scores increasing by 90%.

Zidan Management Group