Case Study: The Railyard at Midtown pre-leases 10% of units during construction with Realync

The Railyard at Midtown pre-leases 10% of units in 3 months with Realync

The Railyard at Midtown, a new apartment community in Carmel, Indiana, faced the challenge of pre-leasing units while the property was still under construction and unable to host traditional in-person tours. The property manager, Rachel Baldwin, needed a way to allow prospects to confidently envision and lease an apartment before it was completed. To meet this challenge, they implemented Realync, a video engagement platform.

Using Realync, the team created and shared authentic video tours of the unfinished apartments. This solution allowed prospects to see the real units and get an inside scoop on the development. As a result, The Railyard pre-leased 10% of its 208 units without a single on-site tour, with many applicants stating they would not have leased so early without the video. Realync enabled the property to capture early interest and prevent the loss of prospects during the critical construction phase.

The Railyard at Midtown