Case Study: Gene B. Glick Company drives $3M in new leases with Realync

Gene B. Glick Company drives $3M in new leases with Realync

The Gene B. Glick Company, a large multifamily property management firm, faced the challenge of connecting with prospective renters virtually while maintaining consistent branding across its extensive portfolio. To meet this need, Glick selected Realync's Virtual Leasing and Video Tools to empower its onsite teams.

Realync's solution included an Approvals feature and a video recording checklist, which gave Glick's corporate marketing team control over content quality and brand consistency. This implementation was highly successful: prospects who viewed a Realync video tour converted at a rate of 38%, resulting in $3 million in new leases in 2023, a significant increase over the 7% conversion rate for those who did not engage with a video.

Gene B. Glick Company