Case Study: Franklin Group boosts leasing conversions and engagement with Realync

Franklin Group boosts conversion rates 145% with Realync

Franklin Group, a multifamily real estate developer and manager, faced distinct leasing challenges at two properties. Their Springhouse Apartments lacked an effective tool for virtual tours to serve out-of-market leads, while their Greenwich Village property struggled with declining engagement from traditional static-image ads. To address these issues, they turned to the vendor Realync for its virtual leasing and video tools.

Realync provided a streamlined solution, enabling live video tours for personalized leasing and supplying video content for a new advertising strategy. The results were immediate and significant; Springhouse closed a lease in just 22 minutes using a live tour, and an A/B test for Greenwich Village's ads showed a 145% increase in conversion rates. This success led Franklin Group to strategically integrate Realync's video tools across its entire portfolio.

Franklin Group