Case Study: Xfinity achieves 1M social impressions and 66% mobile registrations with Realtime Media

Xfinity - Customer Case Study

Xfinity partnered with Realtime Media to run a Houston Rodeo consumer activation: a social sweepstakes offering an all-expense-paid trip. The goal was to engage consumers, grow Xfinity’s CRM database, and maximize reach—particularly among mobile social users—ahead of the annual rodeo.

Realtime Media implemented an incentivized social-sharing campaign and a responsive microsite, encouraging entries via Twitter and Facebook while optimizing the mobile experience. The effort generated about 1 million impressions across Twitter and Facebook and achieved 66% of registrations from mobile users, significantly amplifying promotional reach and CRM growth.

Xfinity