Case Study: Walmart achieves 95% code redemption and 40% unique mobile registrations with Realtime Media

Walmart - Customer Case Study

Walmart partnered with Realtime Media (alongside General Mills) on a nearly four‑year Cheerios activation aimed at driving in‑store conversion and making “surprise and delight” gifting accessible to shoppers. The challenge was to catch shoppers’ attention at shelf and convert purchases into measurable engagement across multiple Cheerios varieties.

Realtime Media implemented in‑pack redemption codes and on‑box promotional messaging that let buyers redeem a free box and “Give the Gift of Cheerios” by sending a digital coupon to a friend. The campaign delivered a 95% code redemption rate and 40% of registrations came from mobile, demonstrating strong conversion and mobile engagement driven by Realtime Media’s solution.

Walmart