Case Study: Volvo Cars drives 100,000+ sweepstakes entries with Realtime Media

Volvo Cars drives 100,000+ sweepstakes entries with Realtime Media

Volvo Cars sought to transform a 70th-anniversary brand milestone into an opportunity for active consumer participation rather than passive observation. The challenge was to create a campaign that would deeply engage fans and celebrate its heritage in the US. Realtime Media partnered with Volvo to build and administer a sweepstakes microsite to meet this goal.

Realtime Media's solution involved creating an interactive entry process where participants chose from vehicle designs, offering an aspirational all-electric SUV grand prize, and enabling social sharing with personalized digital assets. The campaign generated over 100,000 entries, turning the anniversary into a large-scale engagement moment. Nearly half of all entrants opted into future communications, providing Volvo with a valuable first-party audience and extending broad awareness of the milestone.

Volvo Cars