Case Study: Visit Florida boosts tourism engagement with Realtime Media’s UGC contest and sweepstakes solution

Visit Florida - Customer Case Study

Visit Florida partnered with Realtime Media to boost tourism interest and encourage social engagement around Florida vacations. The customer needed a way to generate awareness, capture user-generated content, and grow its social audience through a campaign tied to the Sunshine Moments Contest.

Realtime Media implemented a UGC contest and sweepstakes using PromoPick, enabling users to submit favorite Florida moments on Instagram or Twitter, vote in a hub, and share content socially. The campaign delivered strong measurable impact, including a 90% registration rate, 16x repeat plays per person, and a 3:1 return rate from social shares to the voting hub.

Visit Florida