Case Study: StarKist drives massive UGC engagement with Realtime Media

StarKist drives nearly 50,000 submissions with Realtime Media

StarKist partnered with Realtime Media to launch a summer sweepstakes aimed at generating authentic user engagement and content. The challenge was to create a multi-channel promotion that would keep the brand top of mind and encourage consumers to share how they incorporate StarKist products into their summer activities.

Realtime Media designed and administered a full-scale sweepstakes solution featuring five different entry methods, including social media posts and a dedicated microsite with a real-time gallery to showcase entries. This approach made participation easy and drove community engagement. The campaign was a significant success, generating nearly 50,000 user submissions and extending the brand's organic reach.

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