Case Study: Splenda drives fan engagement and purchase intent with Realtime Media's IndyCar Sweepstakes

Splenda drives 50,000+ sweepstakes entries with Realtime Media

Splenda, a leading brand, sought to activate its partnership with an IndyCar racing team to connect with fans and drive measurable engagement. They partnered with the vendor Realtime Media, which utilized its PromoPick solution to design and administer a sweepstakes program.

Realtime Media implemented a tiered-entry sweepstakes that rewarded consumers for registering and submitting receipts, directly linking the promotion to purchase intent. The campaign generated over 50,000 entries, successfully building significant brand awareness and transforming the racing partnership into a driver of both fan engagement and retail action.

Splenda