Case Study: Royal Caribbean achieves 96% quiz completion and 35% post-quiz bookings with Realtime Media's custom sweepstakes and profiling quiz

Royal Caribbean - Customer Case Study

Royal Caribbean needed an engaging way to promote a new ship and drive interest and bookings during the product launch. Realtime Media created a custom sweepstakes microsite with an interactive profiling quiz to educate visitors about the new ship while capturing audience profiles for segmentation.

Realtime Media implemented a dynamic profiling quiz that tailored the user experience based on answers and fed segment data for marketing follow-up. The campaign drove strong engagement—96% of users completed all profiling questions—and delivered conversions, with 35% of quiz participants booking a cruise after the experience.

Royal Caribbean