Case Study: Petey's Pizza achieves increased online engagement and website traffic with Realtime Media

Petey’s Pizza - Customer Case Study

Petey’s Pizza wanted to activate consumers online and drive traffic to its website, so they partnered with Realtime Media to launch a user-generated “Build Your Own Recipe” contest using Realtime Media’s plug‑n‑play contest platform. The promotion showcased Petey’s expansive menu and made it easy for customers to create, save, and submit custom pizza recipes.

Realtime Media implemented the contest with step‑by‑step recipe creation and an open user voting gallery, allowing anyone to vote on favorites (not just submitters). The campaign significantly increased engagement with Petey’s Pizza’s owned digital properties, drove more website traffic, and helped boost sales — demonstrating tangible uplift in online participation and purchase intent thanks to Realtime Media’s solution.

Petey’s Pizza