Case Study: New York & Company (NY & Co.) achieves 60% opt-in database growth and 100K+ instant-win plays with Realtime Media's PromoPick

NY & Co - Customer Case Study

NY & Co partnered with Realtime Media to expand its customer base around a new product launch. The retailer worked with Realtime Media to deploy a PromoPick Instant Win and Sweepstakes campaign that combined instant gratification with a chance at a grand prize to drive engagement and sign-ups.

Realtime Media implemented a PromoPick solution combining instant-win plays (small immediate prizes) with sweepstakes entries for a grand prize—four Radio City Christmas Spectacular tickets plus airfare and a hotel stay—to boost engagement and capture leads. The campaign delivered measurable impact: a 60% opt-in rate for remarketing, over 100k game plays, and 2x returning users per shared link, and Realtime Media’s PromoPick was then used for other seasonal campaigns to grow NY & Co’s database.

NY & Co