Case Study: LG achieves increased awareness and consumer engagement for its OLED E8 TV with Realtime Media

LG - Customer Case Study

LG partnered with Realtime Media to build excitement around its new OLED E8 TV and the season premieres of Netflix series. Facing the goals of driving new product discovery and purchase, promoting lifestyle programming, and increasing consumer engagement with the LG brand, LG engaged Realtime Media to create a standout fan experience tied to the launches.

Realtime Media ran a custom user‑generated content campaign—a 500‑word essay contest where fans registered, picked a favorite Netflix show, and explained why they were the biggest fan. Judges picked winners for each show who received an all‑inclusive trip inspired by their series and a new LG OLED E8 TV to binge on, generating strong consumer engagement, amplified buzz around the premieres, and increased product consideration for LG driven by user participation and earned media.

LG