Case Study: Kleenex achieves 7.5× registration return on social shares and 48% repeat microsite engagement with Realtime Media

Kleenex - Customer Case Study

Kleenex faced the challenge of standing out during the busy back-to-school season and wanted to raise awareness, drive engagement, and acquire new consumers into their CRM. To meet these goals, Kleenex partnered with Realtime Media to deploy a social sweepstakes campaign supported by a promotional microsite and a UGC promotion gallery.

Realtime Media launched a social-media sweepstakes that pulled entries from social platforms, incentivized sharing, and showcased user-generated content in a promotion gallery to encourage repeat visits. The campaign delivered measurable impact: registration return on social shares was 7.5x and repeat microsite engagement reached 48%, boosting Kleenex’s reach and CRM sign-ups.

Kleenex