Case Study: Hershey's achieves 1.7x engagement lift, 22% share rate and 800K+ impressions with Realtime Media

Hershey’s - Customer Case Study

Hershey’s ran the 2019 Hershey’s Happiness Giveaway to drive summer product interest, increase social engagement, and boost in-store and online purchases. To execute a weekly sweepstakes series with incentivized sharing and robust measurement, Hershey’s partnered with Realtime Media, leveraging their promotion platform, social-sharing tools, and data-acquisition/tracking capabilities.

Realtime Media built the weekly sweepstakes with a post-registration incentivized social-sharing flow (referral entries for successful registrations) and end-to-end tracking to capture consumer insights and measure ROI. The campaign drove 800,000+ impressions, a 1.7x increase in engagement and a 22% share rate, while providing Hershey’s actionable audience data to inform future marketing.

Hershey’s