Case Study: Gray Line achieves 25k+ registrations and 250k game plays with Realtime Media's PromoPick

Gray Line - Customer Case Study

Gray Line, the world’s largest sightseeing company offering bus tours in over 700 locations across six continents, needed a way to promote services and drive engagement for its #FindAReasonToGo campaign. They partnered with Realtime Media and used the PromoPick sweepstakes and instant-win solution to combine video storytelling with social capture and entry mechanics.

Realtime Media implemented a PromoPick sweepstakes plus instant-win games where users watched or shared video content to enter for one of eight grand-prize trips and could play educational instant-win games to win items like GoPros and Bose headphones. The campaign delivered measurable impact for Gray Line: over 25,000 registrations, 1/4 million game plays, and an average of 16 repeat plays per person, significantly growing the database for remarketing and boosting engagement.

Gray Line