Case Study: Garnier achieves rapid database growth (34,000+ registrations, 80,000+ entries) with Realtime Media's PromoPick sweepstakes

Garnier - Customer Case Study

Garnier partnered with Realtime Media, using Realtime Media’s PromoPick solution, to quickly attract new leads for its consumer products division and gather data on existing customers. The goal was to drive sign-ups and fan engagement by promoting a hair and skincare prize package.

Realtime Media ran a sweepstakes with a Profiling Quiz that fed entrant insights directly into Garnier’s marketing database and added a referral mechanic that rewarded bonus entries for shares. The campaign delivered measurable impact: 34,000+ registrations, 80,000+ sweepstakes entries and 6,000+ social shares.

Garnier