Case Study: Essie achieves 60,000+ registrations and 280,000+ game plays with Realtime Media's PromoPick

Essie - Customer Case Study

Essie, the well-known nail polish brand, wanted to promote its Retro Revival collection and generate excitement while growing its customer database. Essie partnered with Realtime Media to design and run a PromoPick sweepstakes and tumbler Instant Win game that captured emails and encouraged site engagement.

Realtime Media implemented a Sweepstakes with an Instant Win overlay using PromoPick for recurring campaigns to engage visitors and build remarketing lists. The promotion delivered measurable results: 60,000+ registrations, 280,000+ game plays and over 150k site visits, while awarding one grand prize and multiple instant-win prizes to drive brand awareness and database growth.

Essie