Case Study: Ellio’s achieves 2x repurchase and 6k+ sweepstakes entries with Realtime Media's instant‑win campaign

Ellio’s - Customer Case Study

Ellio’s engaged Realtime Media to boost boxed pizza sales and fan engagement around a co‑promotion with Hasbro. The goals were to motivate purchase, acquire new consumers into Ellio’s database, increase awareness of the Hasbro partnership, and drive repeat social re‑engagement; Realtime Media delivered a code‑based promotion combining instant‑win games and a grand‑prize sweepstakes.

Realtime Media ran a retail redemption program where consumers redeemed unique codes from Ellio’s boxes to play instant‑win games for coupons and Hasbro board games and to enter the sweepstakes. The campaign drove over 4,000 registrations, 6,000+ instant‑win plays, 6,000+ sweepstakes entries, and produced a 2x repurchase rate among participating users, demonstrating strong purchase motivation and database growth for Ellio’s.

Ellio’s