Case Study: Ellio’s achieves 6K+ instant-win plays and an average of 2 repurchases with Realtime Media’s Instant Win & Sweepstakes

Ellio’s - Customer Case Study

Ellio’s wanted to drive in-store purchases and repeat sales by bringing shoppers online with a promotional program. Realtime Media ran an on‑pack code campaign for Ellio’s that combined a Sweepstakes entry with an Instant Win Game, offering free Ellio’s Pizza coupons, Hasbro board games and entry into a grand prize sweepstakes.

Realtime Media’s solution used on‑pack codes to move customers from retail to a digital instant‑win experience layered on top of the sweepstakes. The campaign generated over 6K game plays and drove strong repeat buying behavior, with users repurchasing an average of 2 times, delivering measurable engagement and lift for Ellio’s.

Ellio’s