Case Study: Clarks achieves 65,000+ registrations and 66% repeat engagement with Realtime Media's PromoPick sweepstakes and Instant Win game

Clarks - Customer Case Study

Clarks, the shoe manufacturer known for “smart-casual” footwear, wanted to promote its Fall/Winter boot collection and drive engagement and sharing around the new styles. Clarks partnered with Realtime Media to launch a PromoPick Sweepstakes and Instant Win Game on a dedicated microsite that rewarded players with gift cards, encouraged social sharing, and entered participants into a shopping-spree grand prize.

Realtime Media’s PromoPick sweepstakes and Instant Win mechanics drove strong repeat engagement and database growth: a 66% returning rate to the campaign landing site, 65,000+ registrations, over 19.5k video plays, and an average of 5x game plays per user. Realtime Media’s solution also enabled Clarks to capture social interactions and build a remarketing database for recurring campaigns, using smaller instant-win prizes to boost participation and brand awareness.

Clarks