Case Study: Cheetos Mac 'N Cheese drives purchases and brand engagement with Realtime Media promotions

Cheetos Mac 'N Cheese drives 400+ prizes and 100 winners with Realtime Media

Realtime Media partnered with Cheetos Mac 'N Cheese to support a broader product push with a multi-pronged promotional strategy. The challenge was to drive consumer purchases and brand engagement for the Mac 'N Cheese product line through creative activations that reinforced the brand's bold and playful identity.

The solution implemented by Realtime Media was a dual campaign featuring a three-month, receipt-based instant win game powered by their receipt validation engine and a short-run Instagram sweepstakes. The programs drove measurable purchases across multiple product SKUs, generated significant organic social reach, and awarded over 500 prizes that turned winners into brand ambassadors. Realtime Media successfully helped Cheetos reach consumers at multiple touchpoints, converting interest into product movement and trial.

Cheetos Mac 'N Cheese