Case Study: Budget achieves 2,500+ UGC submissions and 7x social sharing returns with Realtime Media

Budget - Customer Case Study

Budget, the car rental service, wanted to boost consumer engagement and brand awareness across social media. They partnered with Realtime Media to run a multi‑phase User Generated Content campaign across Twitter and Instagram using Realtime Media’s integrated APIs and contest platform.

Realtime Media implemented a #RoadTripsForever UGC contest with hashtag entry, content moderation, rights management, a live gallery, and judging/voting mechanics. The campaign drove over 2,500 image submissions and delivered a 7x return per share, meeting Budget’s engagement goals while providing moderated, licensable user content for the brand.

Budget