Case Study: Amazon Drives Teacher Appreciation Engagement with Realtime Media’s Play-Doh Contest Solution

Amazon drives teacher nominations with Realtime Media and 60% opt-in engagement

The customer Amazon, along with Hasbro's Play-Doh brand, sought to honor educators during Teacher Appreciation Month and align the brand with early childhood education. They partnered with vendor Realtime Media to design and administer a nomination contest using its PromoPick solution to collect user-generated content and manage the campaign.

Realtime Media implemented a contest that invited consumers to nominate teachers, generating authentic stories and building a qualified audience. The solution resulted in close to 60% of registrants opting into future communications from Play-Doh. The vendor managed all operational details, including prize fulfillment, which included national recognition for winning teachers on Amazon lockers.

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