Case Study: AC Transit achieves 61% UGC participation and 7-to-1 mobile engagement with Realtime Media

AC Transit - Customer Case Study

AC Transit wanted to add user-generated content to a new promotional push and capture authentic photos of public transportation in action. They partnered with Realtime Media to run the #WeAreACT image contest on a custom campaign microsite, using Realtime Media’s Social Hashtag Puller to collect Instagram entries and showcase them in an on-site gallery.

Realtime Media implemented the hashtag puller, a mobile-optimized microsite and an internal judging workflow to manage submissions, driving strong participation and social engagement. The campaign saw 61% of registrants submit UGC and mobile usage outpaced desktop by 7-to-1, demonstrating Realtime Media’s impact on engagement and mobile-first reach.

AC Transit