Case Study: RoadRunner Sports boosts email engagement and revenue with RealTime Email

RoadRunner Sports Sprints to Higher Order Values with LiveReveal

RoadRunner Sports, a family-owned retailer founded in 1983, wanted new ways to bring more passion and excitement into its email campaigns while staying true to its customer-first mission. The company, which operates 36 retail stores in North America and RoadRunnerSports.com, worked with RealTime Email to test more interactive content in its marketing.

Using RealTime Email’s LiveReveal feature, RoadRunner Sports added a scratch-to-reveal offer to a holiday campaign and compared it with a static image control. The campaign beat the control in nearly every measured area, with click-through rate up 105%, average open duration reaching 19.7 seconds, and revenue per email increasing 64%.

RoadRunner Sports