Case Study: Kabam achieves a 118% click-to-open rate increase with RealTime Email

Kabam, Inc. - Customer Case Study

Kabam, Inc. wanted to increase game and new character usage through email campaigns, while also testing new template ideas, analyzing A/B performance, and improving the next send. The company used RealTime Email’s LiveImages and LiveVideos in its Character Release emails to show new character gameplay and animated images.

With RealTime Email, Kabam added video and animation to its manual emails and saw stronger engagement from smartphone-heavy gamers. In the first 30 days, the company reported triple-digit increases in click-to-open rates, and Jennifer Lee, Senior Lifecycle Marketing Associate, said Liveclicker element integration increased both click-to-open and open rates in manual emails.

Kabam, Inc.

Jennifer Lee

Senior Lifecycle Marketing Associate