Case Study: Evine Improves Customer Experience with RealTime Email's LiveTracker

Evine Improves Customer Experience with LiveTracker

Evine, an interactive digital retailer, wanted to improve the post-purchase experience for customers tracking shipments. The team worked with RealTime Email and its LiveTracker feature to add real-time shipping confirmation data to post-purchase emails so customers could see package updates without visiting extra websites.

RealTime Email helped Evine refresh shipping information in transactional emails at every open until final delivery. The result was an 11% year-over-year improvement in transactional email open rates, a 16% month-over-month increase in click-to-open rates, and LiveTracker accounting for 48% of unique and 59% of total campaign clicks.

Evine

Jamie Heit

Email Marketing Specialist