Case Study: The Diamond Store achieves 400% higher conversion rate with RealTime Email

Dynamic Email Content Leads the Diamond Store to 400% Increase in Conversions for Black Friday Email

The Diamond Store, a UK jewellery retailer known for its “Luxury with Confidence” mission, wanted its Black Friday email to stand out in a crowded inbox and drive more email conversions during a 24-hour sale. It turned to RealTime Email to add a more urgent, distinctive message to its campaign.

RealTime Email helped The Diamond Store use a live countdown clock that updated at the time of open, along with a reminder email sent 4 hours before the sale ended. The campaign delivered a 24% click to open rate, a 171% higher click-to-open rate, and a 400% higher conversion rate compared with previous big sale campaigns without the countdown timer.

The Diamond Store