Case Study: DIRECTV doubles Sunday Ticket sales with RealTime Email

DIRECTV - Customer Case Study

DIRECTV wanted a better way to sell SUNDAY TICKET to current and prospective customers through email. Its standard email design was not creating enough impact or lowering the barrier to subscription purchases, so it worked with RealTime Email to find a more direct approach.

RealTime Email helped DIRECTV build a device-targeted email campaign using its RealTime Email suite, including a mobile SMS “tap-to-text” link that let recipients purchase or upgrade with one click. By week five of the season, DIRECTV had sold 2,755 NFL SUNDAY TICKET subscriptions through SMS, more than double the 1,190 sold in the prior full year, and the campaign also won MarketerQuarterly’s “Most Innovative Email” of the year award.

DIRECTV