Case Study: Costco increases average order value with RealTime Email video in email

Costco increases order values and secures lucrative vendor marketing dollars with RealTime Email’s video in email

Costco, the retail membership warehouse club, wanted its email program to drive more online revenue, raise order values, and show products in a more engaging way. It also needed to keep deployment costs low, avoid delivery issues, and ensure compatibility, so it turned to RealTime Email’s video in email for selected campaigns.

With RealTime Email, Costco used video to feature products such as the Sportcraft Basketball Arcade system and to better appeal to mobile viewers. The result was a 42% higher average order value for the video segment than the control group, a low double-digit increase in revenue, and additional vendor marketing dollars that helped offset deployment costs.

Costco

Amy Norton

Director of Online Marketing