Case Study: CheapCaribbean.com strengthens customer engagement with RealTime Email

CheapCaribbean.com - Customer Case Study

CheapCaribbean.com began using content-driven email campaigns to promote its vacation services, but over the next 12 months its messaging shifted toward sales and promotional ads instead of the social and educational content it wanted. The company paused the campaign to develop new delivery approaches, refresh its email content, and find a better way to add video and real-time social media into its emails. It worked with RealTime Email and Liveclicker’s LiveFeeds and LiveVideos to address those goals.

RealTime Email helped CheapCaribbean.com replace static email content with dynamic content, video, and real-time social posts from its channels into subscribers’ inboxes. The company promoted content to over 59 thousand Twitter followers and almost 16 thousand Instagram followers, and the email team used the new format to create interactive campaigns, deliver real-time social content, and spread video views through email.

CheapCaribbean.com