Case Study: Amplify Credit Union boosts location visits and opt-ins with RealTime Email LiveReveal

Amplify Credit Union - Customer Case Study

Amplify Credit Union, an Austin-based member-owned financial cooperative with more than 57,000 members, wanted to drive foot traffic to a new location, notify members and prospects about the branch, and collect more than 3,000 opt-ins for future promotions. To support that effort, the credit union worked with RealTime Email using LiveReveal as part of its online promotion.

RealTime Email helped Amplify Credit Union run a scratch-to-reveal mobile promotion tied to the new branch opening, reaching more than 57,000 current members and prospects. The campaign reserved almost 300 prizes, generated an immediate 30% redemption rate on reservations, and drove 84 attributed visits to the new location, while also creating the company’s first integration of the mobile channel with promotional efforts.

Amplify Credit Union

Lisa Nicholas

Sr. VP - Chief Digital Officer