Case Study: Edwards and Murphy boost client engagement and sales with RealScout

Edwards and Murphy - Customer Case Study

Edwards and Murphy, the Platinum Group at Coldwell Banker led by Mary Murphy and Olivia Edwards, needed a better way to stay in front of serious buyers and promote their listings without competing against national portals or paying for third-party leads. They were looking for a more personalized, agent-branded search experience, and used RealScout for listing alerts and client search.

With RealScout, Edwards and Murphy kept their branding on every alert, let clients refine their own searches, and used dashboard insights to track engagement and follow up at the right time. The team says RealScout helped them generate at least three sales they likely would not have closed otherwise, including a $1.8 million Cupertino home sold in just 7 days.

Edwards and Murphy

Mary Murphy

Edwards and Murphy