Case Study: Haley Residential achieves stronger leasing performance with RealPage ILM Intelligent Lead Manager

Using ILM IntelligentLead Manager toImprove Performance

Haley Residential, a property management company, sought assistance from RealPage due to a lack of insight into their onsite leasing teams' performance and follow-up activities. Their previous system provided cumbersome reporting, and the burden of call center notifications was a significant pain point, leading them to question the effectiveness of their entire leasing model.

RealPage implemented its Intelligent Lead Manager (ILM) software on six properties to monitor performance metrics and manage prospects. By focusing on improving specific agent behaviors, such as asking for appointments, Haley Residential achieved a 9% improvement in answering and a 42% improvement in sales effectiveness. RealPage's solution also enabled a 38% increase in appointments set compared to the previous leasing model.

Haley Residential

Lee Schwendiman

Vice President