Case Study: Pinnacle Property Management Services boosts leasing conversions with RealPage Contact Center

RealPage® Contact CenterProvided measured ROI on otherwisemissed leasing opportunities

Pinnacle Property Management Services faced the challenge of missing prospect calls, which directly impacted their ability to convert leads into leases. Their onsite leasing consultants were increasingly tasked with other responsibilities, taking them away from this critical initial point of contact. They needed a way to capture these missed opportunities and to measure the results of a potential solution, which led them to partner with RealPage and its Contact Center service.

The implemented solution from RealPage used highly trained leasing specialists as an extension of the onsite team to answer calls, focusing on setting tours and gathering robust guest card information. The results were significant, with the RealPage Contact Center responsible for the initial capture of 58 leases, representing over 20% of all leases signed during the six-month study period. This translated into over $1.275 million in new revenue from those leases and achieved a 54% visit set ratio from the handled inquiries.

Pinnacle Property Management Services

Garin Hamburger

Senior Director National Property Marketing