Case Study: MAXX Properties achieves a 33% conversion rate increase with RealPage SPA websites

MAXX Properties - Customer Case Study

Maxx Properties sought to revamp its property portfolio websites to improve user experience and increase contact form conversion rates. The challenge was to implement a modern Scrolling Page Architecture (SPA) design that would appeal to a broad demographic and refresh their corporate brand without creating a disconnect for users.

RealPage implemented its LeaseLabs Scrolling Page Architecture solution, which stacks website content for a seamless, single-page scrolling experience optimized for all devices. This approach, combined with strategic "contact us" button placement, led to a significant portfolio-wide performance improvement. The results included a 33% increase in conversion rates, a 39% increase in contact form submissions, a 60% increase in pages per session, a 21% increase in average session duration, and an 11% improvement in bounce rate.

Maxx Properties

Virginia DeFeo

National Marketing Manager