Case Study: Maxus Properties achieves 24/7 leasing and resident support with RealPage AI Leasing and Resident Agents

Maxus Properties handles 84% of leasing conversations with RealPage

Maxus Properties, a conventional multifamily housing operator, faced the challenge of needing to provide 24/7 service to prospects and residents without increasing headcount or overburdening their on-site staff. To address this, they turned to RealPage and its AI Leasing and AI Resident Agent services.

The solution implemented by RealPage involved deploying AI agents as digital teammates. The AI Leasing Agent managed prospect conversations instantly, nurtured leads, and scheduled tours, while the AI Resident Agent handled everyday resident needs like maintenance requests. This resulted in a measurable impact for Maxus Properties, with the AI handling 84% of leasing conversations, scheduling 545 tours, and resolving two-thirds of resident requests, all while providing 24/7 support with zero negative feedback from staff.

Maxus Properties