Case Study: Mark-Taylor Companies Cuts CPA by 67% with RealPage Smart Digital Advertising

Mark-Taylor Companies - Customer Case Study

Mark-Taylor Companies, a property management firm with a culture of high expectations, set ambitious key performance indicators to maximize its digital advertising campaigns. To meet this challenge, the company partnered with vendor RealPage and its G5 Smart Digital Advertising service.

The solution from RealPage used probabilistic multi-touch attribution to automatically prioritize ad spend toward the highest-performing campaigns daily. This approach yielded a massive 67% reduction in cost-per-conversion without sacrificing lead volume, ultimately driving their CPA down to sub-$20.

Mark-Taylor Companies

Dustin Lacey

Vice President of Brand & Marketing