Case Study: LeaseLabs helps a Top 50 property management company cut ILS spend and grow leads with RealPage GoDirect

LeaseLabs - Customer Case Study

a top 50 property management company was seeking a multi-channel marketing solution to reduce its inefficient PPC and ILS spending. The customer approached vendor RealPage, specifically its LeaseLabs service, to help optimize its budget and reinvest savings into building its brand presence in a competitive market.

RealPage's LeaseLabs implemented its GoDirect marketing approach, which included a new corporate website, an aggressive SEO campaign, and targeted social media and paid search strategies. The results from 2016 to 2018 were significant: the customer reduced its ILS spend by 31%, decreased its cost per lead by 70%, and increased its average annual leads per property by 104%, all while achieving page one Google rankings for 130 keywords.

LeaseLabs